New Hardee’s Restaurant Opens in Appomattox, VA.

– Opening Celebration Includes Free Thickburgers and Breakfast for Early Birds –

 APPOMATTOX, VA. (Sept. 15, 2014) – The grand opening celebration for the new Hardee’s® of Appomattox will feature the opportunity this Saturday for early risers to win free Thickburgers® for a year.

On Saturday, Sept. 20th, the Hardee’s at 7551 Richmond Highway, in partnership with radio station WYYD 107.9, will reward the first 107 people in line at opening at 5 a.m. with free Thickburgers for a year (coupons for one a week). Guests will also receive free breakfast at the event (a Made From ScratchTM Sausage Biscuit and coffee).  A line of guests is expected to form the night before to be one of the first 107 guests to win the free food.

The radio station will have a live remote beginning at 6 a.m. to celebrate the new opening and later, from 11:30 a.m. to 1 p.m., will offer prizes on site, including coupon books good for free food for the rest of the year (1 weekly coupon for each remaining week of 2014). The Hardee’s team will also be distributing the coupon booklet in the Appomattox area.

The new Hardee’s officially opened on Monday, Sept. 15, and will employ 55 to 60 people, according to Hardee’s franchise operator Boddie-Noell Enterprises. The company already operates 52 other Hardee’s locations throughout the greater Roanoke/Lynchburg region.

In addition to a menu that is built around the famous Made From Scratch Biscuits, charbroiled 100% Black Angus Beef Thickburgers, and Hand-Breaded Chicken TendersTM , the new Hardee’s location will also feature the chain’s fresh-baked buns for the full selection of 1/3-pound and larger Thickburgers.

Seating up to 69 guests, the new restaurant has a distinctive look, featuring the latest “retro” Hardee’s restaurant design and includes a flatscreen TV. The restaurant also features drive-thru service.

“We’re really excited to bring this newest Hardee’s location to the Appomattox and surrounding communities,” said Mike Boddie, president of Boddie-Noell’s Restaurant Division. “As a family owned company, we look forward to being involved in the community and to supporting the growth of the area.”

Operating hours for the new Hardee’s will be 5 a.m. to 10 p.m. on Mondays through Thursdays, 5 a.m. to 11 p.m. on Fridays and Saturdays, and 6 a.m. to 10 p.m. on Sundays.

This newest location will be the 334th Hardee’s operated by Boddie-Noell, which has been a Hardee’s franchise operator for more than 50 years and is the largest Hardee’s franchisee in the United States. Boddie-Noell owns and operates all 174 Hardee’s locations in Virginia.

About Boddie-Noell Enterprises

Boddie-Noell is proud to have been a Hardee’s franchise operator for more than 50 years. Family owned, Boddie-Noell is the largest Hardee’s franchisee in the United States with 334 restaurant locations in four states. The company is based in Rocky Mount, N.C. For more information, visit www.bneinc.com.

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